Business Etiquettes in India

“ETIQUETTE” is about presenting yourself with the kind of polish that shows you can be taken seriously. The word “etiquette” is derived from French which actually means a “ticket”, your ticket to getting anything and anyplace you want.

It refers to norms and standards for behaviour that is socially acceptable and being comfortable around people. Research conducted by Harvard University shows that technical skills and knowledge accounts for only 15% of getting, keeping and advancing in a job. 85% of the job success is connected to people skills.

This research significantly conclude the importance of etiquette skills that includes courtesy, image, trust and reliability; which increases opportunities for new business, fosters congenial business relationship, builds confidence and creates goodwill. India is one of the largest and most multi cultured country and business culture here tends to be more informal and friendly.

Certain personality traits of Indian are:-

• There are more than 14 major and 300 minor languages spoken in India. The official languages are English and Hindi. English is widely used in business and education. ? Many Indians are vegetarians.

• Indian often over promise in an effort to please.

• Favourite topics of conversation are Politics, Family, Cricket, Bollywood and Films. ? Whistling is considered as Impolite.

• Alcohol is usually avoided at lunch; Indian women are not always comfortable drinking in public.

• Breakfast and Dinner meetings are rare and usually business lunch is preferred.

• Business decisions are mostly made at higher level.

• The country’s most important festival is Diwali, when business associate exchange small gifts, sweets or dry fruits. It is considered especially auspicious to start a new business at this time.

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